The $24 Wrong Number — the cost of phone sales
If you use the phone to make sales... you better know what its costing you! Quick! Do you know the TRUE cost of a phone call? If you are like me, you may have answered smartly, “almost zero —...
View ArticleThe World’s Most Secret Advertising Secret in the World
What is it about us humans? We are smart, big-brained animals. We are (almost) on top of the food chain, and advanced enough to build skyscrapers and rocket ships. But when it comes to advertising,...
View Article300 Reasons to Stay Up All Night
I spend waaaayyyy too much time online these days. So much so that I haven't been out to a bar or club or restaurant in weeks. Some of you are laughing (and you should) but too many of you aren't...
View ArticleWhat’s a Tweet Worth? About $5…or $50,000 if you are Charlie Sheen
I've always wondered… what's the value of a Tweet? Fortunately, someone far smarter than me has put pencil to paper and come up with a good guess. (Here's the whole story about the Value of Facebook...
View ArticleMonday Rant: The Lame Name Game Takes Another Victim
There are few companies that I love, but Administaff was one. Why? Because they did exactly what their brand name says — they took care of all the administration of my staff, including HR, payroll,...
View ArticleAmerican Idol made my business ROCK!
After 10 seasons of watching American Idol, the endless Coke commercials and Ryan Seacrest jokes have paid off: I’ve gleaned great business wisdom from watching American Idol. The idols, judges, and...
View ArticlePricing: 4 steps to Price for Profit
There are plenty of ideas about how to calculate the perfect price for your products or services, but none are very interesting or useful for your small business. If you are looking for something to...
View ArticleTaking my own advice
You read this blog because you need solutions to tough problems. We tackle issues like finding angel investors, improving profitability, and setting growth strategy. And sometimes we even discuss...
View ArticleCurating, Content and Fun: 3 rules for business in 2012
The CEO of Gilt.com (an amazing luxury ecommerce company), Susan Lyne just revealed her vision of the future of “curated“ commerce. She describes why Gilt ”curates” their site and shares 3 new rules...
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